One of the best ways to convert clients is through free webinar or video presentation. However, most people end up turning off potential clients instead by making promises they can’t fulfilcoach. What do I mean? For example, let’s say a relationship coach tells you to watch their free webinar and they’ll teach you one text message to send a man that’ll make him interested in you, only for you to open the video or attend the webinar and it’s only a sales pitch, no such information as promised. I’m not saying that your video presentation or webinar shouldn’t be a sales pitch, of course it should totally be, however, there is a promise you made which brought these people to your landing page in the first place, deliver that first and you’ll have 60% more chance that these people will buy from you. It’ll be different when you don’t deliver, they’ll be too angry and leave your page.
I remember going to one and he said in the video presentation: “I have over 200 of such messages in this book”, like you expect me to spend $297 to buy over 200 sample messages when you couldn’t even provide one for free. If you had over 200 messages that really work, then why can’t just one come for free as promised. Then checking his blog and YouTube channel, all I see are contents that are on every other relationship platform, nothing different, nothing personalised. In the video or webinar, you only talked about how you used to be womaniser until a woman who is now your wife used one of these text messages on you and you began to see her differently from other women. After that there’s a bunch of success stories and videos of people claiming to have bought the product. There’s also a money back guarantee, but who cares about all those?
I understand that success stories are among the many psychology tricks to get people to buy from you, which actually works, and I also believe in it, but that will not convert clients as many as expected if you have already failed to deliver on a simple promise, it’s even better you didn’t promise to give anything out for free, than to promise and backslide.
Why You Shouldn’t Offer Money Back GuaranteesÂ
About money back guarantee, I don’t preach that, although coaches do, but I don’t, because it comes off desperate to me, like you’re so desirous to sell and not having enough sales already. See, people should be willing to pay you and trust enough that you can deliver.
That is why you should offer enough value for free instead of offering money back guarantee. Purchases should be final and all your customers should know that without options, that way they’ll be encouraged to learn carefully and apply correctly what they learned from you, and it’s a win-win, because they’re definitely going to get their results and you’ll have your money for life.
If you offer money back guarantee, people will come for it every now and then when they’re broke. They’ll buy your product, learn, ask for their money back and use that money to carryout what they learned from you, and you’ll be played, played, played. If you refuse to give the money back for any reason within the stipulated time, of course, you’ll get a bad name, a blow to your integrity. You don’t want that.
Payment Evasion Techniques By CoachesÂ
What some coaches do however is to divide the learning. Let’s say they offered a 30 or 60 days money back guarantee, they’ll spread out the course and release it on weekly basis so that you’ll not complete the course by the time the money back guarantee will expire.
Another trick coaches use is to include in the terms and conditions a specific period of time that you must try out the course after completing your learning before you are allowed to decide whether it worked for you or not, and of course, before you’re done with learning and applying the guarantee would have elapsed. One way or another, they just will try to outplay you.
For me, I’ll never offer money back guarantee, I want only dedicated individuals who buy my course because they have been following my free teachings and believe in my values and offerings. This way, I’ll have teachable students who I’ll be excited to teach, and who will do everything within their power to apply every single thing I teach them and be grateful for the results they get.
Enough Free Values
By the way, when I say that you should offer enough value for free, I don’t mean that you should offer your best products for free, no. Please understand the difference. On your blog, YouTube channel, webinar, video presentation, etc., Make sure that what you teach is really worth learning. Make sure that each time someone comes across your free materials, they’ll wonder “if this person can give this for free, who knows what’s in their paid products?” This is one of the easiest ways to convert clients, especially high ticket ones, they want to “see” rather than be “told”. Don’t convince people to buy from you, let them know that they should buy from you for their own good. It’s for their benefit, not yours, you’ve already built your business or at least already in the process, they’re either the ones who’ll chill in a resort ⛵ in the next five years and travel wherever and whenever they please, or still sit around in the next five years wondering how to make their business work. If they choose you, they’ll definitely have themselves to thank in the next five years.
Offer value, let them see for themselves, and they’ll choose you, after all, who doesn’t want the best for themselves?
