One thing I’ve realised in writing business is that people treat your business with more respect when they see how much value you place on it. Look, even if you’re starting out, don’t beg people to patronise you. Begging for patronage gives off the notion that you lack competence, because if you’re really that good, why are customers not rushing your services?
The best way to tell people about your business is by letting them know how much working with you will benefit them. No, it doesn’t mean bragging, but it means, for instance instead of saying “please buy this writing package, support my hustle, I need to feed”, say “I’d recommend this package because it’s going to solve so and so problems and save you money”. Make sure that the product or service will really accomplish all that you advertised, then give your business time to grow. Sit and watch the magic, people will come to you on their own because they know that they need you and not the other way around.
People want to know that this is for their own good and not just a means for you to make money off them.
Treat customers with respect, I mean serious respect, make them feel special in a way that your competitors wouldn’t. But also value your business and understand that people will look at your business how they think you look at it.
Price is another issue here, if your price is too low, people will think your product/service quality is also low, and you’ll attract more negotiators who will still drag down the already low price. You want to attract serious-minded people only who are ready to pay the exact price and value what you did for them.
The problem with customers who negotiate a lot is that they hardly value the process.
Fear and desperation are two factors that drag career writers down this dangerous path. I understand that sometimes you just need money and is willing to accept any amount of money that comes your way, but no matter the situation, don’t make your customers realise that you’re in a difficult situation, they’ll take advantage of your vulnerability.
But don’t set prices that are ridiculously high either, especially if you’re a start-up, it won’t help a fast growth.
Originally published on dilju.com in 2023
